These companies were developing startups that heavily relied on utilizing market information and signals. These were collected by the company employees. In order to get this information efficiently and transparently available, the business processes should be run under one service. One well know business utility software sent their sales guy to meet me. After listing the processes, which he needed, he said to me: “The problem is that you don’t understand the difference between ERP and CRM”. So in his opinion “I” was the problem. I was not ready to settle for what the market has to offer, but I was requesting for something that I really need!!!